A recent survey conducted on the eve of the new fall season shows what we have all suspected: Fewer and fewer people are actually watching television programming at the time it actually airs. According to the survey, 62% of television watchers across the country said they use some type of video recorder and watch the shows on their own schedule.
Add to this information the fact that more people are spending their tv watching time streaming movies and television shows on services like Netflix, and you can see why the advertising industry is in a state of reinvention. Television commercials just are not the effective platform they used to be.
The web is a booming mecha for advertisers. Streaming video and advertising on sites like YouTube and Hulu are commonplace today. Increasingly, advertisers need to move quickly to capitalize on the immediacy of web content. Royalty free music is a fantastic option for web content creators needing background music for their web advertising. It is quick, affordable, and easily licensed.
