We’ve detailed the genius of Pandora before in these blog pages. Last week, they added a new feature: Stations based on musical genre.
The way Pandora has worked until now, is that you select a band or a song that you like, and Pandora puts together a fantastic playlist of similar artists or songs. With the the feature, you can simply choose from over 100 different channels or “micro-genre stations”. The feature feels very similar to satellite radio, but with added options. Consumers can choose a “thumbs up” button or a “thumbs down” button to shape the playlist and the music they hear.
According to Michael Zapruder, “We wanted to find a uniquely Pandora way to address this consumer need so we created a number of genre stations that are carefully seeded with relevant songs and constantly refreshed with new releases.”
A listing of the available channels can be found here.