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Category Archives: Advertising
Pin It!
One social media site that has been relatively untapped by music is Pinterest. The digital pin boards give users the opportunity to share with a chosen community their favorite things. Artists and bands would be remiss to ignore this available … Continue reading
Posted in Advertising
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Advertising Mad Men Style
GGRP, a Canadian based sound production company, came up with a brilliant advertising campaign in 2009. Send a cardboard phonograph to the creative directors of potential clients. The response has been above and beyond the company’s expectations. And, considering people … Continue reading
Posted in Advertising
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Songs-as-Apps Continues to Grow
The Orchard and SongPier are teaming up to create songs-as-apps for mobile devices. These apps have the potential to be great marketing and advertising tools for bands and artists, as well as useful and entertaining for consumers. The apps would … Continue reading
Hulu for Sale
It was recently announced that Hulu is meeting with potential buyers. The interest in selling began with an offer from Yahoo, Inc. and has quickly grown to include interest from large conglomerates like Google and Microsoft, Inc. Hulu’s hope is … Continue reading
Posted in Advertising, Google, Internet, Television, Video, Youtube
Tagged buyout, hulu, Microsoft
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Twitter Set to Advertise
In the past, Twitter unsuccessfully attempted to integrate advertising into their system. They are at it again. Twitter is set to add advertising tweets to a user’s post up to two times a day. The hope is that, on a … Continue reading
YouTube Stats
You’ve heard of the 80/20 rule. YouTube is operating on the 70/30 rule. YouTube does an amazing job of managing an enormous amount of media content. To put things in perspective; an average of 35 hours of video are uploaded … Continue reading
Google Is Watching
You know your every move is being watched. Right? That’s how Google is able to offer up targeted advertising. Many people are more than happy to have targeted content offered up to them online, but not everyone feels the same … Continue reading
Posted in Advertising, Google, Internet
Tagged Consumer Watchdog, Eric Schmidt, Google
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Social Network Advertising Soars
According to their most recent study, Digital research group EMarketer says US advertising on social media sites is expected to increase 20% over last year to $1.68 billion. The study, which is conducted every 6 months measures sites around ther … Continue reading
Posted in Advertising, Facebook, Social Media
Tagged Advertising, Emarketer, Social Media
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DVR Usage Growing
A recent survey conducted on the eve of the new fall season shows what we have all suspected: Fewer and fewer people are actually watching television programming at the time it actually airs. According to the survey, 62% of television … Continue reading
