Category Archives: Advertising

Digital Press Kit Must-haves

Posted on July 2, 2012 by DomCal6

If you are putting together a digital press kit, be it an email, newsletter, or website- make sure you have included these essentials. 1.Biography 2. Images 3. Music 4. Video 5. Press/Reviews 6. Contact Info For the importance of these … Continue reading →

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Music and Advertising

Posted on May 18, 2012 by DomCal6

MusicThinkTank recently published an article Q&A with an industry leader on how advertisers choose music to place in their ads. It’s a short, interesting read with some great insider info. Check it out here.

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Bands and Brands

Posted on April 5, 2012 by DomCal6

Check out this commercial from 1964 in which The Rolling Stones promote the morning breakfast cereal, Rice Krispies.

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Pin It!

Posted on December 28, 2011 by DomCal6

One social media site that has been relatively untapped by music is Pinterest. The digital pin boards give users the opportunity to share with a chosen community their favorite things. Artists and bands would be remiss to ignore this available … Continue reading →

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Advertising Mad Men Style

Posted on November 3, 2011 by DomCal6

GGRP, a Canadian based sound production company, came up with a brilliant advertising campaign in 2009. Send a cardboard phonograph to the creative directors of potential clients. The response has been above and beyond the company’s expectations. And, considering people … Continue reading →

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Songs-as-Apps Continues to Grow

Posted on July 14, 2011 by DomCal6

The Orchard and SongPier are teaming up to create songs-as-apps for mobile devices. These apps have the potential to be great marketing and advertising tools for bands and artists, as well as useful and entertaining for consumers. The apps would … Continue reading →

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Hulu for Sale

Posted on July 11, 2011 by DomCal6

It was recently announced that Hulu is meeting with potential buyers. The interest in selling began with an offer from Yahoo, Inc. and has quickly grown to include interest from large conglomerates like Google and Microsoft, Inc. Hulu’s hope is … Continue reading →

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Twitter Set to Advertise

Posted on July 7, 2011 by DomCal6

In the past, Twitter unsuccessfully attempted to integrate advertising into their system. They are at it again. Twitter is set to add advertising tweets to a user’s post up to two times a day. The hope is that, on a … Continue reading →

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Increase in Ads for Online TV Streaming

Posted on June 27, 2011 by DomCal6

I remember the first time I discovered hulu.com. For an avid TV watcher like myself, I was so pumped to be able to enjoy my favorite shows anytime during the allotted viewing week. At the time, commercials were played one … Continue reading →

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YouTube Stats

Posted on April 22, 2011 by scoADMINot

You’ve heard of the 80/20 rule.  YouTube is operating on the 70/30 rule. YouTube does an amazing job of managing an enormous amount of media content.  To put things in perspective; an average of 35 hours of video are uploaded … Continue reading →

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