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Category Archives: Advertising
Digital Press Kit Must-haves
If you are putting together a digital press kit, be it an email, newsletter, or website- make sure you have included these essentials. 1.Biography 2. Images 3. Music 4. Video 5. Press/Reviews 6. Contact Info For the importance of these … Continue reading
Posted in Advertising, Music
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Music and Advertising
MusicThinkTank recently published an article Q&A with an industry leader on how advertisers choose music to place in their ads. It’s a short, interesting read with some great insider info. Check it out here.
Posted in Advertising, Music
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Bands and Brands
Check out this commercial from 1964 in which The Rolling Stones promote the morning breakfast cereal, Rice Krispies.
Posted in Advertising, Music
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Pin It!
One social media site that has been relatively untapped by music is Pinterest. The digital pin boards give users the opportunity to share with a chosen community their favorite things. Artists and bands would be remiss to ignore this available … Continue reading
Posted in Advertising
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Advertising Mad Men Style
GGRP, a Canadian based sound production company, came up with a brilliant advertising campaign in 2009. Send a cardboard phonograph to the creative directors of potential clients. The response has been above and beyond the company’s expectations. And, considering people … Continue reading
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Songs-as-Apps Continues to Grow
The Orchard and SongPier are teaming up to create songs-as-apps for mobile devices. These apps have the potential to be great marketing and advertising tools for bands and artists, as well as useful and entertaining for consumers. The apps would … Continue reading
Hulu for Sale
It was recently announced that Hulu is meeting with potential buyers. The interest in selling began with an offer from Yahoo, Inc. and has quickly grown to include interest from large conglomerates like Google and Microsoft, Inc. Hulu’s hope is … Continue reading
Posted in Advertising, Google, Internet, Television, Video, Youtube
Tagged buyout, hulu, Microsoft
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Twitter Set to Advertise
In the past, Twitter unsuccessfully attempted to integrate advertising into their system. They are at it again. Twitter is set to add advertising tweets to a user’s post up to two times a day. The hope is that, on a … Continue reading
YouTube Stats
You’ve heard of the 80/20 rule. YouTube is operating on the 70/30 rule. YouTube does an amazing job of managing an enormous amount of media content. To put things in perspective; an average of 35 hours of video are uploaded … Continue reading