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Category Archives: Advertising
Social Network Advertising Soars
According to their most recent study, Digital research group EMarketer says US advertising on social media sites is expected to increase 20% over last year to $1.68 billion. The study, which is conducted every 6 months measures sites around ther … Continue reading
Posted in Advertising, Facebook, Social Media
Tagged Advertising, Emarketer, Social Media
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DVR Usage Growing
A recent survey conducted on the eve of the new fall season shows what we have all suspected: Fewer and fewer people are actually watching television programming at the time it actually airs. According to the survey, 62% of television … Continue reading
Is MySpace Toast?
In 2005 News Corp purchased MySpace as part of a $580 million deal. As part of it’s earnings call last week, they announced that they lost $174 million in the fourth quarter. They lost $136 million in the same quarter … Continue reading
Corporate Music Has a New Meaning
With the rapid decline in record sales and traditional music sales, there is no shortage of new ideas, business models, and attempts to redefine where the money will come from. It’s no surprise that one of the newest entries into … Continue reading
Posted in Advertising, Music, music library, royalty free music
Tagged corporate music, custom music, music library, royalty free music
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The Year of the App
Three years ago none of us had ever heard of a Mobile App. Now, according to the research firm Gartner, mobile application stores are expected to generate revenues of nearly seven billion dollars during 2010. Yes, that was a B. … Continue reading
Production Music and Heart Rate
There is a new digital music player on the market called Activa. The Active can be worn on your wrist like a watch and store up to 4GB of music. The interesting thing about the Activa is that it is … Continue reading
Posted in Advertising, Film, Music, music library, Production Music, royalty free music, Video, Video Games
Tagged Activa, music library, Production Music, royalty free music
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The quest for the new music model rages on
By now everyone knows the music industry is in total disarray. There have been several failed attempts at ad-supported sites. The latest in line to test their business model is Free All Music. Under this model, the user would be … Continue reading
Posted in Advertising, Music, Popular Music, Video
Tagged Advertising, download music, Free All Music, Popular Music
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Apple to Offer Television Subscriptions
According to anonymous sources, Apple is planning to offer television subscriptions over the internet. As the rumors stand, the service would give customers access to certain TV shows from participating networks for a monthly fee. One would assume that the … Continue reading
Posted in Advertising, Apple, Internet, iTunes, Television, Video
Tagged Apple, CBS, Disney, LaLa, streaming audio, streaming video
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Royalty Free Music, The Affordable Alternative
While on the surface, it appears that our country has at least sidestepped the major financial crises of the last year, he economy still remains sluggish. The fact is that companies simply don’t have the budgets of past years available … Continue reading
The Online Media Boom
As the web continues to evolve and the advertising world continues to scramble for new ways to reach consumers, new web sites are beginning to look less like magazines and newspapers and more like television stations. Sites like ESPN.com and … Continue reading
Posted in Advertising, Internet, royalty free music, Television, Video
Tagged Advertising, Internet, royalty free music
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